Emirates Group

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!

The purpose of the Manager Digital Product is to be responsible for defining and driving the vision, strategy, and execution of B2C digital mobile applications that are aligned to the key business objectives and strategic drivers of the supported brands within the Emirates Group, ensuring that all mobile application products are rooted in a deep understanding of customer needs, leveraging both quantitative data and qualitative insights to inform priorities and decisions. Leads the end-to-end lifecycle of feature development, from ideation through to delivery. This includes creating and maintaining a mobile application roadmap for each of the brands in the portfolio, managing feature backlogs and prioritising work across internal and external teams.

In this role, you will:

• Develop and lead the strategic product roadmap for the Group B2C Mobile Apps digital portfolio, including the Emirates App, in close collaboration with internal stakeholders. Ensure alignment of business priorities, customer needs, and brand objectives across relevant EK Group entities. Coordinate roadmap execution with technology, marketing, and operational teams to enable cohesive and integrated delivery.
• Serve as the business-facing product lead within agile squads, collaborating with engineering, solution architecture, UX, analytics, agency counterparts and content teams to drive end-to-end delivery. Ensure business value is realised iteratively through clearly defined and prioritised product backlogs.
• Ensure digital capabilities and features are delivered with consistency across all customer-facing mobile apps. Promote reusable design patterns, shared services, and coordinated roadmaps with other product teams to ensure a unified customer journey.
• Work closely with Experience Design and Brand teams to ensure all products reflect Emirates' design language, accessibility standards, and storytelling principles. Embed test-and-learn methodologies and research insights into the development lifecycle to drive customer growth and brand engagement.
• Identify and prioritise digital features that enable customers or partners to complete tasks independently, reducing reliance on offline or manual channels. Collaborate with operational teams to digitise high-volume interactions and automate service delivery while maintaining experience quality.
• Define and track product KPIs aligned to business goals, including engagement, conversion, NPS, cost avoidance, and system performance. Monitor Service Level Agreements (SLAs) and support regular reporting in partnership with analytics, IT operations, and vendor management teams. Use insights to drive continuous improvement.
• Work with analytics, IT and data governance teams to ensure digital products maintain high data quality standards and customer trust. Embed privacy-by-design principles, ensure consent collection is fit-for-purpose, and support audits and compliance across the data lifecycle.
• Stay abreast of digital and MarTech trends, competitor capabilities, and shifts in user behaviour. Partner with innovation and tech architecture teams to assess emerging solutions, validate through experimentation, and contribute to Emirates Group?s forward-looking digital strategy.
• Build and nurture high-performing cross-functional product squads. Mentor junior product owners, designers, and analysts. Foster a culture of collaboration, accountability, and continuous learning across business and technical teams. Provide career guidance, performance feedback, and development opportunities for direct and matrixed team members.
• Act as the voice of the business and customer within the delivery lifecycle. Engage regularly with marketing, loyalty, commercial, operations, and finance stakeholders to ensure alignment. Contribute to investment business cases, 3-year planning cycles, and quarterly roadmap planning with your technology counterpart.

To be considered for this role, you must meet the below requirements:

• Qualifications: Bachelor's Degree or Honours (12+3 or equivalent) 
• Experience: 10+ years of experience in Marketing & Media Communication

Knowledge/Skills:

• Degree with a specialisation in digital communications.
• A Qualification from a professional marketing institution such as the Chartered Institute of Marketing would be an advantage as would a professional qualification in the Market Research Discipline.
• Experience as a digital product owner within a multi-national Client/Brand.
• Proven track record of working with first party data models to drive personalised experiences.
• Proven track record in managing multi-disciplinary teams to deliver business value.
• Strong stakeholder management skills.
• Knowledge of app technologies and understanding of different programming languages and how they affect web/app build as well as the user experience.
• Demonstrable Product Owner skills.

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers