Emirates Group

Our Corporate Communications, Marketing, and Brand team is responsible for conveying the essence of the Emirates Group. Our team is pivotal in representing the attitudes, beliefs, and goals of our organisation across the globe, both internally and with our customers alike!

About the role: 

Work within the Customer and Central Portfolio team, supporting the Manager Marketing Communications (MMC) and all CCM&B marketing teams by providing analytics and data driven insights for the brief/ad hoc requests, to ensure that marketing campaigns are planned correctly, have solid objectives at the core, and produce results which drive Emirates forwards. Work closely with all other teams within CCMB, such as Media, Customer Insights, Customer Strategy & Retention, Marketing Analytics, and other marketing teams, to ensure that the briefs/requests received from the commercial teams and business units across the Airline are crafted to deliver on key brand, marketing or commercial KPIs.

In this role, you will: 

• Provide data-backed assessments of brand and commercial objectives from the MMC and other CCM&B teams into actionable plans. Validate the objectives and use data to recommend opportunities across marketing touchpoints. Provide these to the relevant marketing teams in response to briefs/requests, and support the marketing team in acting on the recommendations. Utilise analytics, customer, research data and any other relevant sources across the department, making recommendations to modify or adjust marketing activities as required.
• Proactively conduct in-depth analysis and insights on market, 1st, 2nd & 3rd party customer & market data to translate findings into strategic recommendations for marketing teams to enhance marketing performance and fuel customer growth
• Source, provide and highlight data-driven insights and recommendations to support marketing briefs for your commercial/business unit, or at global level, for Emirates Group. Validate marketing objectives against market opportunities, provide marketing recommendations across customer segments, channels for communication, market trends, marketing spend and any other measurable criteria, enabling the marketing team so that plans for communications are achievable and can be executed as required. Use statistical analysis where appropriate to support recommendations.
• Work collaboratively with the Customer Insights, analytics and research team to identify new customer insights, segments or opportunities for marketing communications when and wherever possible. Identify and analyse 1st, 2nd and 3rd party data and use it to inform marketing strategies across markets and regions. Work closely with teams within CCMB, including Customer Insights, Marketing Analytics, Media, Marketing Operations, Sponsorships and Events, Social Media, and more, to collect data that can be used to inform future marketing opportunities.
• Work closely with the Media team to take into account the Direct Response Always On activities, so that campaign-driven recommendations provide value-added investments, over and above the forecasted DRAO KPIS, and do not conflict with them.
• Understand and drive analytics while working with marketing, customer, and UX data to ensure measurement and reporting across CCMB is carried out effectively. Deliver ad hoc analyses as well as automated dashboards, reports, and scorecards based on requirements across the department. From time to time, support marketing teams on tracking, tagging, and data quality issues
• Work in a multi- and omnichannel environment crafting recommendations with the customer in mind. Drive channel-agnostic thinking, ensuring that marketing briefs and activities are data-driven and customer-centric.
• Drive data-driven thinking across the department, working within cross-functional commercial/business unit marketing teams, providing insights and recommendations as well as support in understanding and operationalising them.
• Ensure investments in brand and commercial campaigns are measured, working with 1st, 2nd, and 3rd party data to prove their value and impact on customers.
• Advise MMCs and marketing teams across the department on opportunities available within markets, regions or globally, that may have a positive impact on brand and commercial KPIs. Stay abreast of market trends and available market/regionally/globally-available data to inform recommendations.
• Collaborate with Customer Insights and Marketing Analytics to establish measurement frameworks, KPIs and metrics to track campaigns and their ROI.

To be considered for the role, you must meet the below requirements: 

• Degree or Honours (12+3 or equivalent) in marketing or related discipline.
• 10+ Years in Marketing & Media Communication as a strategic planner or similar. 
• Clear and persuasive communication of strategy and insights
• Proven experience delivering global marketing campaign briefs
• Excellent understanding of data-driven marketing. Consumer behaviour and trend analysis
• Agility in adapting strategies based on marketing performance and customer feedback
• Problem-solving under ambiguity.
• Proactively uncover trends, identify opportunities, and drive customer growth strategies.
• A hands-on digital experience will be advantageous
• Past experience in media planning and digital marketing strategy.
• Understanding of how the online and offline worlds combine to create a holistic approach to communications.
• A strategic thinker and have a proven track record of developing strategies for enterprise-scale brands
• Strong analytical skills, enjoying working with numbers and data and understanding the bigger picture.
• Ability to think creatively and consider solutions and ideas that challenge the status quo.
• Google certification
• Experience using marketing technologies, e.g. CDPS, CRM platforms, SFMC Statistical analysis capabilities

At Emirates, we’re committed to providing our employees with opportunities to grow and develop in their careers. So if you’re looking for a challenging and rewarding opportunity, apply today and join our team!

What Emirates can offer you:

• A competitive salary, paid tax-free and reviewed annually
• 42 calendar days annual leave, plus public holidays
• Full relocation package, including flights, shipping and optional hotel accommodation on arrival
• Annual leave travel - return tickets home each year
• Private medical insurance

• Discounts on airline tickets for EK and partner networks 
• Travel benefits and discounts for friends & family

• Education Support Allowance for children’s education in Dubai or abroad 

• A Product community committed to you, with mentor programmes, growth & development support along with regular social gatherings