Emirates Group

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike! 

The role of Brand Operations Manager - Central Portfolios will manage the global rollout and implementation of Emirates' look and feel across Dubai and outstation airports, offices, retail environments and global sales channels. Ensure all global sales brand assets, airports and offices consistently adhere to established brand guidelines and visual standards. Responsible for the management and implementation of brand standards and key stakeholder relationships to ensure high-quality delivery and compliance of standards across all airports, offices, retail locations and global sales channels.

In this role, you will:

• Oversee the implementation of Emirates' brand and visual standards across Dubai and outstation airports, offices, retail environments and global sales channels ensuring quality, consistency, and compliance.
• Develop and execute project plans for the rollout of new brand assets and operational messaging, ensuring timely and effective implementation across all airports, offices, retail locations and global sales channels.
• Drive brand consistency and elevate customer experience across airports, offices, and retail by collaborating with internal teams and external agencies. Lead strategic initiatives, integrate audit insights, and provide actionable feedback to Manager Marketing Communications (MMCs) and central teams. Ensure continuous improvement through clear communication and informed decision-making.
• Collaborate with regional and global teams to activate locally relevant messaging across airport, office, and retail touchpoints. Partner with key stakeholders to optimise airport channels, refresh brand materials, and support marketing initiatives. 
• Ensure alignment with local customs and standards to maintain impact across diverse markets.
• Utilise data analytics, brand and reputation trackers and customer insights to identify and capitalise on opportunities within airports, facilities, and retail environments. Ensure strategies are data-driven and aligned with customer needs and brand objectives. Share these opportunities with MMC and Global Brand and Marketing Operations heads to ensure alignment with key marketing objectives prior to implementation.
• Manage the budget for outstation airport services, offices, retail, and global sales ensuring efficient use of resources and providing recommendations for optimisation.
• Drive consistency across all regions by sharing best practices and learnings, and by following standardised guidelines and processes. Understand customer behaviours, emotions and experiences throughout various touchpoints, outstations, and retail environments. Ensure that all content is considerate of these factors, creating a positive and engaging customer experience.

To be considered for this role, you must meet the below requirements:

• Qualifications: Completed Degree (12+3 or equivalent) in Marketing or Business field. 
• Experience: 8+ years experience in Marketing & Media Communication/Brand/Product Management

Knowledge & Skills:

• Experience in managing brand and visual standards management and implementation across airports, retail, offices and global sales touchpoints.
• Strong understanding of brand management and marketing principles.
• In-depth knowledge of project management methodologies.
• Comprehensive understanding of the airline industry and retail operations.
• Familiarity with international marketing and brand implementation strategies.
• Awareness of global market trends and customer behaviour patterns.
• Strong leadership skills to inspire and guide people directly involved in projects.
• Ability to develop and implement strategies that align with the company's goals.
• Ability to execute central ideas in local markets.
• Excellent project management skills to oversee multiple projects and ensure timely delivery.
• Outstanding communication and presentation skills to effectively convey ideas and collaborate with cross-functional teams.
• Strong problem-solving skills to address challenges.

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers